“Traveling is an addiction” for Orie Berezan, assistant professor of management and marketing at California State University, Dominguez Hills (CSUDH). In fact, his extensive use of frequent traveler perks led him to make customer loyalty and satisfaction programs his first focus of research as a Ph.D. student. In his work, Berezan explores the background and success of industry loyalty programs and seeks answers to why people invest their time in amassing the benefits, and what motivates customers to keep coming back. His work has evolved to explore the drivers of social media behavior and the relationships between social media use and customer satisfaction and loyalty, perceived virtual ... Read More
College of Business Administration and Public Policy
Thrown off course by the Vietnam War, Huntington Beach veteran finishes college at 71
For most, a freshly minted college diploma signifies the first step on an exciting career path. But, rather than job interviews, Joe Taylor's calendar is marked with a retirement date: July 11, less than two months after completing his bachelor's degree. Nearly half a century after abandoning his college dream, the Huntington Beach resident has graduated at age 71 from Cal State Dominguez Hills. First, his college pursuit was interrupted by the Vietnam War, and then by post-traumatic stress disorder. After graduating from Venice High in 1966, Taylor played football for a while at Los Angeles Harbor College. At 20, with draft notices on the rise, he joined the U.S Navy. “I ... Read More
Grit and Experience Drive Graduate Joe Taylor’s Success
Joe Taylor has an unusual plan for the next phase of his life, which starts this summer after he graduates with a bachelor's degree in business administration from California State University, Dominguez Hills (CSUDH). He plans to retire. Students Taylor's age–he is 71 years old–typically have unique reasons for putting in the time and dealing with the inherent challenges of earning a college degree later in life, but career advancement isn't often one of them. For Taylor, he had something to prove to himself, and a promise to fulfill to his twin 19-year-old granddaughters. “My granddaughters were applying at universities. One night when we were sitting at the table talking about their ... Read More
Computer App Helps Jobert Nombrado Land Northrop Grumman Gig
Trying to be in the right place at the right time is always a good strategy for graduates who are about to enter the workforce. For those majoring in computer science, it also helps to have developed a killer app. That's what Jobert Nombrado, a computer technology major in the cybersecurity track at California State University, Dominguez Hills (CSUDH) who will graduate with his bachelor's degree in spring 2019, discovered at Great Minds in STEM's annual Hispanic Engineer National Achievement Awards Conference (HENAAC) in October 2018, where he hosted the Hackathon cybersecurity competition. Nombrado was asked to return to the conference the next day for an interview with Northrop ... Read More
Despite Overall Boom in L.A. Telecommuters, South Bay Employees Still Not working Remotely
Telecommuting in Los Angeles has boomed in recent years despite persistent push back from workplace managers, who still prefer keeping an eye on their employees, a Cal State Dominguez Hills study has found. Still, that report said, working away from the office is a trend that will likely continue unabated – and employers need to get on board. That's because, researchers said, telecommuting, increasingly popular among younger workers, leads to increased productivity, lower real estate costs and improved quality of life. The university's South Bay Economics Institute, in Carson, will present the 23-page report – “South Bay Trends in Commuting, Real Estate and Flexible Workplace ... Read More