As the marketing and public relations coordinator for Associated Students, Inc. (ASI), Raven Emmert is all about making connections and doing her best for the students she serves. “College is a really impactful time in one’s life and I want to ensure that CSUDH students are using their college experience as an opportunity to grow, lead, and blossom,” she says.
In her role with ASI, Emmert manages the group’s social media accounts, as well as meeting with local media outlets to get the CSUDH story out to the public. Her typical day starts by reviewing the ASI social media accounts, “to see if any comments or DMs need to be responded to, and to see how our latest posts are doing.”
Emmert spends a lot of time meeting with various campus stakeholders, discussing upcoming events and promotional efforts. She also analyzes data and gathers feedback that lets her assess the effectiveness of ASI’s marketing strategies. “We’re continuously making data-driven improvements,” says Emmert.
In her public relations role, Emmert acts as a liaison with local media, preparing press releases and cultivating relationships to ensure effective coverage of ASI events and activities. “My days are pretty fast-paced and often involve adapting to unforeseen challenges and last-minute changes,” she says. “I find a lot of fulfillment in seeing the impact of my efforts on student engagement, attendance at events, and the overall success of ASI initiatives at CSUDH.”
Emmert is especially proud of the work she and her team have done with the ASI social media channels. When she started in her role, engaging, video-based content was an afterthought on the channels. Under her watch, the content is now about 75 percent video, says Emmert. “We produce everything in-house with the support of my incredible student assistants. They’re really the executors of our marketing efforts and I’ve loved watching them grow into their roles.”
She credits some of that success to tips she picked up from CSUDH Social Media Coordinator Isabel Casillas. “If I could switch jobs with anyone, it would be her,” says Emmert. “She’s done such a great job promoting CSUDH online and showcasing the incredible things we have going on here!”
A graduate of CSU Long Beach, Emmert worked in ASI there as an undergraduate, and “fell in love with it,” she says. “I loved the mission of ASI and how dedicated they were to providing students with a transformative college experience. I want to provide that same kind of great experience to CSUDH students.”
After graduating from CSULB, Emmert got her feet wet in digital marketing, so to speak, by landing a job doing medical marketing for a foot and ankle clinic. She managed the office’s YouTube channel, shooting and editing the videos herself. “I would be in surgery rooms filming the craziest, most disgusting foot procedures and posting them online,” she recalls. “Some of my most popular videos had over 20 million views. So crazy!”
Emmert gave up shooting foot footage when she landed the job at CSUDH—a position that lets her pursue her passion for accessible education and helping students succeed. “My grandmother was 16 when she moved to the U.S. from Cuba with a fourth-grade education. She always encouraged me to continue my education, but as a first-generation college student, I faced quite a few obstacles. Making education accessible to everyone is crucial for people to feel empowered and confident in who they are.”
When she’s not working, Emmert loves hanging out with her friends and boyfriend, watching movies, TV shows (Love Island is a fave), shopping, trying out new restaurants and coffee shops, going on day trips to San Diego, and taking her dogs Macaron and Coconut to the dog park or beach. A certified lover of the outdoors, she tries to do something outside every day when the weather is good.
As for her career, Emmert is happy to be working for ASI. “The community at CSUDH is really powerful,” says Emmert. “We’re all here to support one another and see each other thrive. It’s really special to be a part of.”