“Traveling is an addiction” for Orie Berezan, assistant professor of management and marketing at California State University, Dominguez Hills (CSUDH). In fact, his extensive use of frequent traveler perks led him to make customer loyalty and satisfaction programs his first focus of research as a Ph.D. student. In his work, Berezan explores the background and success of industry loyalty programs and seeks answers to why people invest their time in amassing the benefits, and what motivates customers to keep coming back. His work has evolved to explore the drivers of social media behavior and the relationships between social media use and customer satisfaction and loyalty, perceived virtual ... Read More
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