The Great Resignation—which has seen millions of workers quit or change jobs since the start of 2021—has set the stage for a surge of new entrepreneurs. However, as startups have an average survival rate of only 20 percent, they are highly risky. Mistakes are costly and common, especially among the inexperienced. To help early-stage ventures avoid these pitfalls, CSUDH Adjunct Professor of Marketing Allan Colman wrote The Revenue Accelerator: The 21 Boosters to Launch Your Startup, published in August 2022 by Made for Success and Blackstone Publishing. Drawing on interviews with dozens of start-up entrepreneurs and business leaders, plus decades of his own business development ... Read More
Entrepreneurship
CSUDH Student Turns Hobby into Start-Up Business
When the COVID-19 lockdown first took effect in March 2020, CSUDH student Alexandra Carrasco suddenly found herself stuck at home with a lot of extra time on her hands. She decided to put that time to good use, building a customized computer keyboard for herself. In the months since, she’s been able to turn those skills into a fledgling business, creating custom keyboards for clients by hand. Carrasco, a junior majoring in business administration with an entrepreneurship concentration, first became interested in “mechanical keyboards” when she was still in high school. “Mechanical keyboards have a physical switch in them,” Carrasco explains, “so when you press it, it actually hits a ... Read More
CSUDH’s South Bay Economics Institute Predicts Rebound by Mid-2021
While the South Bay and Los Angeles economies have taken massive hits since the onset of the pandemic in the U.S., researchers in the South Bay Economics Institute expect Gross Domestic Product (GDP) to reach pre-COVID-19 levels by mid-2021, and employment to follow suit the following year. This was one of the many economic projections presented in the 2020 South Bay Economic Forecast report, which California State University, Dominguez Hills (CSUDH) released on Oct. 1 as part of its South Bay Economic Forecast conference. The sixth annual conference was titled “Adopting to Change: Surviving and Thriving During Disruption,” and hosted on campus for a virtual audience of guests ... Read More
LB Business Journal: Strong Tech Sector, Infrastructure Investments will Aid South Bay Economic Recovery
Source: Long Beach Business Journal In many ways, Cal State Dominguez Hills’ 2020 South Bay Economic Forecast and Industry Outlook paints as grim a picture as any economic analysis of the current situation. Significant job losses, racial inequity among those suffering the harshest impacts of the economic slowdown—Los Angeles County, and by extension the South Bay, have been hit hard. But there are glimmers of hope that have led the university’s economic expert to feel more confident in the region’s economic future than the projected 15.6% year-over-year increase in unemployment for the second quarter might suggest. The tech industry, one of the largest employers in the region, has ... Read More
College of Business Administration and Public Policy Earns AACSB Accreditation
(Carson, CA) – California State University, Dominguez Hills’ (CSUDH) College of Business Administration and Public Policy (CBAPP) has earned accreditation by AACSB International (AACSB), the longest-serving global accrediting body for business schools. In the AACSB Self Evaluation Report, CBAPP was commended in several areas, particularly as a core component of the university’s growth strategy and plans to increase its footprint in the region, and its overall competitiveness among institutions of higher education. The report also found that overall enthusiasm and passion that permeates throughout the college for transforming the lives of its students and the communities CSUDH ... Read More
