The Great Resignation—which has seen millions of workers quit or change jobs since the start of 2021—has set the stage for a surge of new entrepreneurs. However, as startups have an average survival rate of only 20 percent, they are highly risky. Mistakes are costly and common, especially among the inexperienced. To help early-stage ventures avoid these pitfalls, CSUDH Adjunct Professor of Marketing Allan Colman wrote The Revenue Accelerator: The 21 Boosters to Launch Your Startup, published in August 2022 by Made for Success and Blackstone Publishing. Drawing on interviews with dozens of start-up entrepreneurs and business leaders, plus decades of his own business development ... Read More
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