Most business and marketing experts likely will agree that conducting a SWOT (strength, weakness, opportunity, and threats) analysis is critical to developing a solid business plan. H. Joseph Wen, the new dean of the College of Business Administration and Public Policy at California State University, Dominguez Hills, has done just that and it has helped to shape his goals for the college. “High academic quality and positive university experience, that's my vision,” Wen said. “My goal is to grow our program into an elite program.” How does that happen? Firstly, Wen stressed that accreditation through the Association to Advance Collegiate Schools of Business (AACSB), while ... Read More
Business
ASI President Djeneba Myriam Coulibaly Makes Student Success her Business
As a well-traveled West Africa native who is fluent in French, five West African indigenous languages, and English, and with arguably the highest profile job a student can have on campus–president of Associated Students, Inc. (ASI) –it would seem Djeneba Myriam Coulibaly just stormed onto the scene at California State University, Dominguez Hills. Au contraire. Coulibaly, who was born in Abidjan, the economic and former official capital of Ivory Coast, was more than a little shy when she arrived at the CSU Dominguez Hills. “I was very, very introverted. You couldn't get a word out of me. When you talked to me I'd have my head down,” the senior business administration major ... Read More
Alumna Linda DeYampert Gains a First Down at NFL Network
Linda Corsey DeYampert knows how to tackle a challenge. The California State University, Dominguez Hills alumna (Class of '99, B.S., business management) took on a traditionally male-dominated industry when in 2006 she stepped into the role of manager of scheduling operations for one of the fastest-growing cable networks in the country - the National Football League (NFL) Network in Culver City. She is the first African American woman to hold a management position at the company, and in June she was promoted to senior manager, overseeing the production facility, scheduling personnel, and a staff of 25 direct reports and 250 freelance employees for all studio operations and some remote ... Read More
Student Entrepreneurs Make Winning Pitches at Business Plan Competition
Six California State University, Dominguez Hills student entrepreneurs made perhaps the most important sales pitch they'll ever make–the one that could help them properly launch their business. The students–four individuals and one team of two–from the College of Business Administration and Public Policy (CBAPP) pitched their business plans in April at the “Toro's Venture Challenge,” the college's fourth annual business plan competition. The competition, a collaboration of CBAPP Advisory Board members and faculty who served as judges and mentors, provided students with an opportunity to implement actual business practices they've learned during their coursework or have developed on their ... Read More
Women’s Business Conference Enlightens and Empowers
Approximately 1,000 women (and a few brave men) from throughout much of Southern California–who already are or are interested in becoming small business owners–gathered at the 2012 Connecting Women to Power Business Conference held at California State University, Dominguez Hills on June 14. The large crowd was treated to rousing keynote and welcome speeches laced together by master of ceremonies and HOT 92.3 FM radio personality Josefa Salinas, who made a generous offer to help any woman in the audience to promote their business on air. Among those that Salinas introduced was the husband-and-wife team of alumnus and chairman of the California State Board of Equalization (BOE) ... Read More
